Hey small, local papers … you know how you haven’t really invested as much as you should into your websites because you didn’t want it to take away from your print editions? Well, here comes the reaper.
From the NYTimes on July 19:
Not content with being a sports colossus with broadcasts in 200 countries, ESPN is taking aim at hometown sports coverage, threatening one of the last strongholds of local newspapers and television stations.
ESPN is creating local sports websites, starting with the major cities first and then moving down. They did a pilot test in Chicago and in three months they became the city’s top sports site.
ESPN’s offshoots may hurt native news operations, possibly speeding the flow of fans from print to the Web. Local papers’ sports sections generally do not generate much advertising revenue, but sports news helps keep subscribers loyal.
Yep. Better start bolstering that online local sports coverage now.
Oh, and you local TV guys should worry too.
The site also offers a daily Chicago edition, three to six minutes long, of its flagship “SportsCenter” program.
“Huge” is how Stacey Woelfel, chairman of the Radio Television News Directors Association, described the potential threat to TV stations, in part because their Web presence in sports “tends to be fairly weak.”
Sorry, guys, the world is going to the web whether you want it to or not. So, you better figure out your web situation fast. Because if ESPN gets this to work don’t think CNN won’t quickly follow this model to scoop up the rest of the local news.
Adam Journalism, Sports espn, local news, local sports