Does anyone still read Sports Illustrated?
I’m not trying to run down SI or claim that they are dead. I’m really wondering what their reach is these days?
I was just reading ESPN and noticed that Rick Reilly, who was famous for writing the back-page story every week in SI, is moving to ESPN. My first thought was “wow, he’s a staple at SI” but then my second thought was “wow, I haven’t thought about him in years.” And I quickly realized that I hadn’t really thought about SI in years either.
I don’t read magazines. I get my news online. I have a number of sports-related news feeds that I read through Google Reader, but SI isn’t one of them. No particular reason, I guess. It’s just that ESPN is pretty much the dominant source for sports info so that’s what I go with for the headlines. Then I’ll add in other stuff like Jayski (also owned by ESPN) for my NASCAR inside info.
So, I’m wondering if most people are doing the same. Or if they are doing better than I think in their transition from print to online. It’s no secret that magazines aren’t what they used to be, but it’s a little surprising to me that such an iconic magazine like SI hasn’t even come to mind for me - a huge sports fan and previous subscriber - in years.
