CBS to give TiVo viewers a sneak peek at “The Class”
For once a smart idea out of one of the TV networks. Wonder if this means that some of them are actually starting to get it?
CBS has announced that they will give TiVo viewers an early look at a new pilot for this season called “The Class”. The pilot will be available a week before broadcast to TiVo users on the TiVo Central menu page.
“We’re not rewarding bad behavior. That technology is here to stay,” CBS marketing group president George Schweitzer said of DVRs and its users’ ad-skipping habits.
“We first thought it would be the boogeyman, and then we found out that people who use TiVo watch television more, they’re much more involved in what they see, and we want these people to watch our shows so they can tell other people how good they are,” he told Reuters.
Damn straight. About time these guys start to catch on.
