CW to run premieres on MSN
I’m always in favor of using technology to do something better. Especially when it’s so obvious. In this case, it’s the CW agreeing to run Veronica Mars, Everybody Hates Chris, and Runaway (new pilot) on MSN.com a week before they premiere on TV.
Runaway will debut online Sept. 18. The first hour of Veronica Mars will be available beginning Sept. 26 and Everybody Hates Chris goes live on Sept. 24. Frustratingly, they will only run online until their premieres.
It’s dumb to only run them until their premieres and it’s only streaming, not something truly nice like the ability to download the shows and burn them to DVD. But it’s a start, and a good idea for shows which have younger demos more likely to watch online.
